To the team behind abduzeedo,
We just completed designing the branding and packaging for a New Zealand wine range and I thought I would get in touch to enquire if you would be interested in featuring the work on abduzeedo I’ve attached an image of the project and more can be found on the following page http://www.londonstudio.co.nz/index.php/portfolio/179-brand-creation-and-packaging-design-for-the-aquarelle-estate to this message and a description follows.
If you think this project would be of interest to your readers and a good fit for your site please feel free to publish it.
The Aquarelle Estate
Brand creation and packaging design by:
Wellington, New Zealand
The client’s brief…
To develop a new brand for a range of New Zealand wines that will be sold internationally. The branding would need to be identifiable and unique enough to stand out in a cluttered international market but still be expandable for future additions to the product range.
Our direction for the design…
The concept for the brand originated from our clients two great loves, painting and the French language. The Aquarelle Estate (french for watercolour) was born. A wine glass water colour graphic combined with white spaces and clean typography were used to draw attention on the shelf and help consumers to identify their preferred drop. The Cuvée Brut was positioned to be more gift-able with a carton design, then finally a range of stationery was created to unify the brand.