Squashies Gym and Fitness, a mecca for bodybuilding and fitness enthusiasts for over two decades. We live in an era where gym and fitness is now considered a lifestyle – or better yet, a way of life for some. Having established its grounds in 1981, its ‘old school’ reputation has played a major role in its stance within the bodybuilding industry. After two long decades of being the industry leaders in gym and fitness, it was clear that a growing trend of local gyms had arisen to the playing field. In maintaining its stance within their business market position, it was vital that a total rebrand and marketing of the business was undergone in the hopes of attracting and increasing it’s existing clientele.
In effectively executing this campaign, it was important that the culture was revamped with the underling-marketing concept of being a part of the ‘gym and fitness revolution.’
Brand concept: Old school gym meets contemporary fitness
Skill set: Creative direction / Strategic branding / Interior and print design / Viral marketing.
Project Deliverables: Corporate identity / Interior branding / T-shirt design / Viral campaign.
Business Card: Printed on 350gsm craft paper stock.
Interior branding: Printed branded mascots on adhesive / Typography: Black vinyl cut out.
Photography Credits: Dahlia Sari.
Installation Credits: Jason Campbell.
Portfolio link: http://korolos.com
Project link: http://korolos.com/squashiesgym/