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1. November 28, 2012

2. 

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   superbruut

   Cruyff Classics FW12 lookbook by SuperBruut
   

   The skyline is a direct translation of where the brand’s desired position: out and about in the big city. The ‘buildings/blocks’ form the skyline of a metropolitan city and serve as a metaphor for all the energy and life you’d expect to find in a Champions League city.
   
   The shoes balance on top of the ‘buildings’ and one express their mastery of the city below. Although the shoes have unique characters: style, luxury or appearance, collectively they form part of a team or family. Connected by the ‘city’ they live in.

   
   Year
   2012 
   
   Client
   Cruyff Classics
   
   What SuperBruut did
   Art direction
   Concept design
   Graphic design
   
   Creative Direction
   André Bouwman
   
   2th art direction
   Rufus Ketting
   
   Photography
   Mathijs Labadie

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